If you_re a regular reader of my blog then you_ll know that I_m a huge proponent of link building. As the data shows, this is one of the biggest factors associated with earning higher rankings in Google, and this is definitely what I_ve seen to be the case from my experience in running successful SEO campaigns.
The chart quite clearly shows a gradual increase in the number of backlinks that a webpage has as you move higher up page 1 of Google.
One of the traps that I often see people fall into is falling for the "create great content and you_ll rank" line that gets thrown about all too often. Great content isn_t enough.
The long and short of it is: if you don_t have backlinks, you_re not going to rank.